From naming, to logo design, to type, to color palette, we built a brand identity to match their new remarkable smart glasses. Our creative juices don't stop there! With a new product comes packaging. Through thoughtful research and brainstorming, we built an experience for consumers by designing a gate fold packaging box that will give consumers the feeling of how good quality their product is. Packaging is not just a place for a product to be stored which is why we carefully thought out how the packaging could be a piece that consumers want to keep and share with friends and family. Excited to use your product? The Get Started insert in Blink's packaging directs consumers to the Blink App, which was designed to vallow consumers to track their eye health. We worked alongside Blink through consulting them on their UI/UX design and implementing the logo animation for the app loading screen.