Vision Technology made invisible.
Building the next generation's 'Fitbit'
Everything from branding and naming, website development, app interface design, and video, we did it all for Blink. Mind & Mill gave them a fully immersive experience of our top to bottom branding so that they can turn their full attention to occular health.
From naming, to logo design, to type, to color palette, we built a brand identity to match their new remarkable smart glasses. Our creative juices don't stop there! With a new product comes packaging. Through thoughtful research and brainstorming, we built an experience for consumers by designing a gate fold packaging box that will give consumers the feeling of how good quality their product is. Packaging is not just a place for a product to be stored which is why we carefully thought out how the packaging could be a piece that consumers want to keep and share with friends and family. Excited to use your product? The Get Started insert in Blink's packaging directs consumers to the Blink App, which was designed to vallow consumers to track their eye health. We worked alongside Blink through consulting them on their UI/UX design and implementing the logo animation for the app loading screen.
There's no better way to show off a unique product then with video! Our team captured the everyday feel of the product, touched on the key features it offers, and interviewed the Founders of Blink to hear a bit about their story.
Like 👍🏻, Comment 💬, Share ↪️ or Follow ✅ Blink’s primary social platforms are Instagram, focusing on the general consumer, and LinkedIn, focusing on top Optometrists, Tech Enthusiasts, and Investors. As we build out Blink’s social we followed strategies for optimal posting themes and types of content to grow awareness through engagements and followers.
Instagram & LinkedIn
We took raising brand awareness to the next level and joined the Blink team in Denver for the ARVO 2022 Conference and had a blast! We constructed an epic booth design featuring a 10 ft LED wall screen looping a video created to showcase the product and its features, a swag table full of branded items and take away pieces, and a product display table for those to learn and try on Blink’s new revolutionary product.