Mark
Historic luxury community.
Mark
We set out to build a brand reflective of historical, yet modern elements, working in conjunction to demonstrate an elegant present and future.
Branding • Design • Photo • Video • Social • Web • 3D Mapping
Mark
We set out to build a brand reflective of historical, yet modern elements, working in conjunction to demonstrate an elegant present and future.
Design • Social • Video • Animation • Strategy
Our Story
We worked closely with the client to ensure we created a brand that captures the luxurious identity put together by the owner and the building history. We knew that the Mark would be a home for many, a place of work, and a notable destination within the city.
Brand Creation
We set out to build a brand that invoked a sense of luxury and timelessness. Both the Mark logo and patterns pay homage to the time period associated with the original building, yet modernized for the coming age.
Brand Creation
We set out to build a brand that invoked a sense of luxury and timelessness. Both the Mark logo and patterns pay homage to the time period associated with the original building, yet modernized for the coming age.
Mark's History
The original facia has been a part of the downtown landscape since 1926 when G. Stanley Wilson was enlisted to help create the facade that would connect three separate buildings. The Mark has preserved the integrity of the original architecture as part of their efforts to honor the history of the street scape. This includes the structural details crafted to mimic the historic location of Fire House No. 1, as seen by the large roll up doors on The Mark.
Mark's History
The original facia has been a part of the downtown landscape since 1926 when G. Stanley Wilson was enlisted to help create the facade that would connect three separate buildings. The Mark has preserved the integrity of the original architecture as part of their efforts to honor the history of the street scape. This includes the structural details crafted to mimic the historic location of Fire House No. 1, as seen by the large roll up doors on The Mark.
Mark's History
The original facia has been a part of the downtown landscape since 1926 when G. Stanley Wilson was enlisted to help create the facade that would connect three separate buildings. The Mark has preserved the integrity of the original architecture as part of their efforts to honor the history of the street scape. This includes the structural details crafted to mimic the historic location of Fire House No. 1, as seen by the large roll up doors on The Mark.
Our Challenge
The main issues we faced during the development of the brand and its materials, was having to wait for the structure to be complete. We found ways to promote excitement, peak interest, and engage our community, even without the actual building. We utilized construction fencing to promote information and capture interest with a QR.
Our Challenge
The main issues we faced during the development of the brand and its materials, was having to wait for the structure to be complete. We found ways to promote excitement, peak interest, and engage our community, even without the actual building. We utilized construction fencing to promote information and capture interest with a QR.
Our Challenge
The main issues we faced during the development of the brand and its materials, was having to wait for the structure to be complete. We found ways to promote excitement, peak interest, and engage our community, even without the actual building. We utilized construction fencing to promote information and capture interest with a QR.
Our Results
We crafted a brand that will exist as a mainstay in the Downtown Riverside cityscape for the foreseeable future. The Mark has a robust history, and a bright future that will enable Riversiders to stay, work, and play right in the heart of the city. We helped create a strategic brand personality that will enable print, digital, and social elements to promote the Mark as a destination, a home, and the place to be.
Our Results
We crafted a brand that will exist as a mainstay in the Downtown Riverside cityscape for the foreseeable future. The Mark has a robust history, and a bright future that will enable Riversiders to stay, work, and play right in the heart of the city. We helped create a strategic brand personality that will enable print, digital, and social elements to promote the Mark as a destination, a home, and the place to be.
Our Results
We crafted a brand that will exist as a mainstay in the Downtown Riverside cityscape for the foreseeable future. The Mark has a robust history, and a bright future that will enable Riversiders to stay, work, and play right in the heart of the city. We helped create a strategic brand personality that will enable print, digital, and social elements to promote the Mark as a destination, a home, and the place to be.
Brand Creation
We set out to build a brand that invoked a sense of luxury and timelessness. Both the Mark logo and patterns pay homage to the time period associated with the original building, yet modernized for the coming age.
Brand Creation
We set out to build a brand that invoked a sense of luxury and timelessness. Both the Mark logo and patterns pay homage to the time period associated with the original building, yet modernized for the coming age.
From flyers to merchandise, we created a series of different print materials for the Mark reflecting their elegant and timeless identity.
From flyers to merchandise, we created a series of different print materials for the Mark reflecting their elegant and timeless identity.
From flyers to merchandise, we created a series of different print materials for the Mark reflecting their elegant and timeless identity.
Social
As a focal point of the Riverside cityscape, we wanted to establish the Mark as a source of information and excitement on all social channels. The content and experience provided by social media content would enable non-residents to follow for localized information and events as they aspired to be a part of the Mark.
Social
As a focal point of the Riverside cityscape, we wanted to establish the Mark as a source of information and excitement on all social channels. The content and experience provided by social media content would enable non-residents to follow for localized information and events as they aspired to be a part of the Mark.
Web
With initial QR code based campaigns, we created a simple landing page that prioritized information collection. Anyone who signed up was acknowledging their eventual reception of the Mark’s email newsletter.
Web
With initial QR code based campaigns, we created a simple landing page that prioritized information collection. Anyone who signed up was acknowledging their eventual reception of the Mark’s email newsletter.
Photo
With a gorgeous building, comes stunning photography! We worked to capture the different amenities and features of the inside and outside of the stunning structure.
Photo
With a gorgeous building, comes stunning photography! We worked to capture the different amenities and features of the inside and outside of the stunning structure.
© Mind & Mill, LLC
© Mind & Mill, LLC
© Mind & Mill, LLC